Email Marketing That Converts

Build an email list that actually makes you money. Strategic campaigns, automation, and segmentation that turns subscribers into loyal customers.

Email Isn't Dead—Bad Email Is Dead

I hear it all the time: "Email doesn't work anymore. Nobody opens emails. It's all about social media now."

Wrong. Dead wrong.

Email marketing generates an average ROI of ₹36 for every ₹1 spent. That's 3600% ROI. Show me another marketing channel that comes close to those numbers. Social media? Paid ads? Content marketing? All valuable, but none deliver ROI like email.

The problem isn't email. The problem is boring, irrelevant, poorly-timed emails that treat subscribers like ATM machines instead of people.

Think about your own inbox. You ignore 90% of marketing emails, right? But there are probably 5-10 brands whose emails you actually look forward to receiving. Maybe it's a newsletter that teaches you something valuable. Or a brand that always has great offers timed perfectly. Or someone whose writing style makes you smile.

That's the email marketing we create. Not spam. Not generic blasts. Strategic, personalized, valuable emails that people actually want to receive.

Here's our philosophy: Your email list is a privilege, not a right. Every subscriber trusted you with their inbox—the most personal digital space they have. We honor that trust by sending emails that add value, respect their time, and only promote when it's genuinely relevant.

Our Email Marketing Services

From strategy to execution, we handle every aspect of email marketing so it actually drives revenue.

Email Strategy & Audit

We analyze your current email marketing (or build from scratch) and create a comprehensive strategy aligned with your business goals.

  • Email marketing audit
  • List segmentation strategy
  • Campaign calendar planning
  • Automation workflow design
  • List growth strategies
  • Deliverability optimization

Email Campaign Creation

We write, design, and send engaging email campaigns that drive opens, clicks, and conversions.

  • Promotional campaigns
  • Newsletter creation
  • Product launch emails
  • Seasonal campaigns
  • Re-engagement campaigns
  • A/B testing and optimization

Marketing Automation

Set up automated email sequences that nurture leads and drive sales while you sleep.

  • Welcome series automation
  • Abandoned cart recovery
  • Post-purchase sequences
  • Lead nurture workflows
  • Re-engagement automations
  • Birthday/anniversary emails

List Segmentation

Send the right message to the right people at the right time through intelligent segmentation.

  • Demographic segmentation
  • Behavioral segmentation
  • Purchase history segments
  • Engagement-based segments
  • Lifecycle stage segmentation
  • Custom segment creation

Email Design & Templates

Beautiful, on-brand email designs that look great on every device and email client.

  • Custom email templates
  • Mobile-responsive design
  • Brand consistency
  • HTML email coding
  • Dark mode optimization
  • Accessibility compliance

Analytics & Optimization

Track, measure, and continuously improve email performance based on real data.

  • Open and click rate tracking
  • Conversion tracking
  • Revenue attribution
  • A/B testing
  • Deliverability monitoring
  • Monthly performance reports

The Email Types That Actually Make Money

Not all emails serve the same purpose. Here are the campaigns that consistently deliver results:

Welcome Series

Purpose: Make a great first impression and set expectations with new subscribers.

Why it works: Welcome emails have 4x higher open rates and 5x higher click rates than regular campaigns. New subscribers are your hottest leads—strike while the iron is hot.

What we include: Thank you message, brand story, expectation setting, valuable content or offer, social proof, clear next steps.

Regular Newsletters

Purpose: Stay top-of-mind, provide value, and maintain the relationship.

Why it works: Consistency builds trust. Subscribers who regularly engage with your newsletter are 3x more likely to purchase when the timing is right.

What we include: Curated valuable content, industry insights, company updates, soft product mentions, clear call-to-action.

Abandoned Cart Emails

Purpose: Recover lost sales from customers who added products but didn't complete checkout.

Why it works: Average cart abandonment rate is 70%. Sending 3 well-timed emails can recover 15-20% of those carts. That's found money.

What we include: Product reminder, urgency elements, social proof, incentive (if needed), easy checkout link, customer support offer.

Promotional Campaigns

Purpose: Drive immediate sales during special offers, launches, or seasonal promotions.

Why it works: When done strategically (not constantly), promotional emails convert 3-5x higher than regular newsletters.

What we include: Compelling offer, clear value proposition, urgency/scarcity, stunning visuals, prominent CTA, mobile optimization.

Re-engagement Campaigns

Purpose: Win back inactive subscribers before they're gone forever.

Why it works: Re-engaging existing subscribers is 10x cheaper than acquiring new ones. Even a 5% win-back rate significantly impacts your bottom line.

What we include: "We miss you" messaging, special win-back offer, preference center option, honest conversation, easy unsubscribe (better than being ignored).

Post-Purchase Sequences

Purpose: Confirm purchase, provide support, encourage reviews, and set up the next purchase.

Why it works: Acquiring a customer is hard. Getting them to buy again is much easier. Post-purchase emails boost repeat purchase rates by 25-40%.

What we include: Order confirmation, shipping updates, usage tips, review request, cross-sell/upsell offers, loyalty program invitation.

Real Results From Email Marketing

Here's what strategic email marketing has done for businesses that took it seriously:

E-commerce Fashion Brand, Mumbai

Challenge: A women's fashion e-commerce brand had 18,000 email subscribers but barely sent any emails. They were leaving money on the table while spending heavily on paid ads for customer acquisition.

Our Strategy:

  • Segmented list by purchase history, browsing behavior, and engagement
  • Created automated welcome series (5 emails over 10 days)
  • Implemented abandoned cart recovery (3-email sequence)
  • Launched weekly style tips newsletter
  • Set up post-purchase sequence with cross-sell recommendations
  • Created seasonal promotional campaigns tied to festivals

Results in 6 months:

  • ₹42.8 lakhs in email-attributed revenue
  • 28.4% average open rate (industry average: 18%)
  • 4.2% click-through rate (industry average: 2.3%)
  • 17.5% of abandoned carts recovered (₹8.4 lakhs recovered)
  • 35% repeat purchase rate from post-purchase sequences
  • 3,200 new subscribers from lead magnet campaigns

Online Course Platform, Bangalore

Challenge: An online education platform had decent traffic but terrible conversion rates. Most visitors left without purchasing, and there was no follow-up system to nurture them.

Our Strategy:

  • Created lead magnets (free mini-courses) to grow email list
  • Built automated nurture sequence educating prospects over 14 days
  • Segmented by course interest and engagement level
  • Implemented deadline-driven promotional campaigns
  • Created testimonial and case study email sequences
  • Set up student success stories newsletter

Results in 8 months:

  • ₹1.2 crore in course sales from email campaigns
  • 8,400 new email subscribers from lead magnets
  • 22% conversion rate on nurture sequence (vs 3% on website)
  • 32% open rate on educational content emails
  • ₹14,285 average revenue per email campaign
  • 62% of total revenue now comes from email marketing

B2B SaaS Company, Delhi

Challenge: A project management SaaS was getting trial signups but had low trial-to-paid conversion rates. Users weren't experiencing the product's value during the trial period.

Our Strategy:

  • Created onboarding email series guiding new users through key features
  • Segmented by usage behavior (active, inactive, stuck users)
  • Built automated sequences based on in-app actions
  • Created case studies targeting specific industries
  • Implemented end-of-trial conversion campaign
  • Set up customer success stories for existing users

Results in 5 months:

  • 38% trial-to-paid conversion rate (up from 12%)
  • 420 new paying customers from improved email nurturing
  • ₹63 lakhs annual recurring revenue from email-driven conversions
  • 52% reduction in support tickets (onboarding emails addressed common issues)
  • 24% increase in feature adoption from education emails
  • 45% open rate on onboarding sequence
110+

Email Marketing Clients

8.2M+

Emails Sent Monthly

27.6%

Average Open Rate

₹38:₹1

Average Email ROI

What Makes Our Email Marketing Different?

We Write Like Humans, Not Marketers

Overly salesy emails get deleted instantly. We write conversational, valuable emails that sound like they're from a friend, not a corporation. Real personality. Real value. Real results.

We Segment Ruthlessly

Sending the same email to your entire list is lazy and ineffective. We segment by behavior, interests, purchase history, and engagement—ensuring every subscriber gets relevant content.

We Focus on Deliverability

The best email in the world is worthless if it lands in spam. We follow email best practices, maintain list hygiene, monitor sender reputation, and optimize for inbox placement.

We Test Everything

Subject lines, send times, CTAs, email length—we A/B test systematically to continuously improve performance. What works for one audience might not work for another. We let data decide.

We Respect Unsubscribes

If someone wants to leave, we make it easy. An engaged list of 1,000 beats a bloated list of 10,000 disengaged subscribers any day. Quality over quantity, always.

Real talk: "I've reviewed hundreds of email campaigns, and most make the same mistakes—they're boring, sales-y, and poorly timed. The brands winning with email treat their subscribers like valued friends, not walking wallets. They provide value consistently, sell occasionally, and respect the relationship. That's our approach." — God Digital Marketing Founder

Frequently Asked Questions

How do we grow our email list?

We use multiple strategies: valuable lead magnets (ebooks, guides, checklists), content upgrades on blog posts, exit-intent popups, social media campaigns, and optimized website signup forms. The key is offering something valuable in exchange for the email address—not just "sign up for our newsletter."

How often should we send emails?

It depends on your business and audience. E-commerce brands often send 3-5x weekly (promotional + newsletter). B2B companies typically send 1-2x weekly. The key is consistency and value—if every email provides value, subscribers will welcome them. If you only email when you want to sell something, they'll tune out.

What's a good email open rate?

Industry averages vary, but generally: 15-25% is average, 25-35% is good, 35%+ is excellent. However, open rates are becoming less reliable due to Apple's Mail Privacy Protection. We focus on click rates and conversions—metrics that directly impact revenue.

Which email marketing platform do you recommend?

We're platform-agnostic and work with all major ESPs: Mailchimp, Klaviyo, HubSpot, ActiveCampaign, ConvertKit, and more. The best platform depends on your business size, budget, and needs. We'll recommend the right fit and handle migration if you're switching platforms.

Can you help with email deliverability issues?

Absolutely. If your emails are landing in spam or you're seeing low delivery rates, we conduct a deliverability audit. We check sender reputation, authentication records (SPF, DKIM, DMARC), list quality, content issues, and engagement rates—then fix what's broken.

How do you measure email marketing ROI?

We track revenue directly attributed to email campaigns using conversion tracking and UTM parameters. We calculate total revenue generated from email, subtract email marketing costs (platform fees + our management fee), and show you the exact ROI. Most clients see 20-40x ROI from strategic email marketing.

Do you create the email designs?

Yes! Our team includes email designers who create custom, mobile-responsive templates that match your brand. We handle everything from design to HTML coding to testing across email clients (Gmail, Outlook, Apple Mail, etc.).

Ready to Turn Your Email List Into a Revenue Machine?

Let's audit your current email marketing and show you exactly how to improve results. Free consultation, actionable insights.

Get Your Free Email Audit

Related Services

Email marketing works best when integrated with other channels: