Stop flying blind. Get crystal-clear insights into what's working, what's not, and exactly where to invest for maximum ROI.
Open Google Analytics. What do you see? Traffic numbers. Bounce rates. Session durations. Page views.
Great. Now what? Which number matters? Why did traffic drop last month? Which marketing channel actually drives revenue? Should you invest more in SEO or PPC?
Most businesses are drowning in data but starving for answers.
The problem isn't lack of data—it's lack of proper tracking, analysis, and actionable insights. You need to know not just what happened, but why it happened and what to do about it.
That's where we come in. We transform overwhelming data into clear, actionable insights that guide strategic decisions and maximize ROI.
Proper tracking is the foundation. We implement comprehensive analytics systems that capture every important interaction.
Understand which marketing channels, campaigns, and tactics actually drive results—and which are wasting budget.
See exactly how visitors interact with your website—where they get stuck, what makes them convert, and why they leave.
Clear, actionable reports tailored to your business goals—no confusing dashboards or meaningless metrics.
Use data to systematically improve conversion rates across your website and marketing funnels.
We don't just report numbers—we provide strategic recommendations based on what the data reveals.
Not all metrics are created equal. Here's what we focus on—and why:
What it tells you: How much money your marketing actually generates and whether it's profitable.
Why it matters: Traffic doesn't pay bills. Revenue does. Every marketing channel should demonstrate positive ROI or be eliminated.
What we track: Revenue by channel, ROI by campaign, customer acquisition cost (CAC), customer lifetime value (CLV), payback period.
What it tells you: How effectively you're turning visitors into leads or customers.
Why it matters: A 1% improvement in conversion rate can double revenue without spending more on traffic.
What we track: Overall conversion rate, conversion rate by traffic source, landing page conversion rates, micro-conversions, funnel drop-off points.
What it tells you: How visitors actually use your website—not how you think they use it.
Why it matters: Understanding behavior reveals friction points and optimization opportunities worth thousands in revenue.
What we track: User flows, pages per session, time on key pages, scroll depth, click patterns, form field interactions.
What it tells you: How much revenue a customer generates over their entire relationship with your business.
Why it matters: Knowing CLV determines how much you can afford to spend acquiring customers and stay profitable.
What we track: Average CLV, CLV by acquisition channel, CLV by customer segment, repeat purchase rate, churn rate.
What it tells you: Which marketing channels deliver the best results and deserve more investment.
Why it matters: Most businesses waste 40-60% of their marketing budget on underperforming channels.
What we track: Traffic by channel, conversions by channel, cost per acquisition by channel, assisted conversions, attribution modeling.
Challenge: An online furniture store was spending ₹4.5 lakhs monthly on marketing but couldn't determine which channels were actually profitable. They suspected waste but didn't have data to prove it.
What We Did:
Discoveries:
Actions Taken & Results:
Challenge: A project management SaaS had solid trial signup numbers but terrible trial-to-paid conversion (only 8%). They didn't know why users weren't converting.
What We Did:
Discoveries:
Actions Taken & Results:
Analytics Clients
Data Points Analyzed
Avg ROI Improvement
Wasted Spend Identified
We primarily use Google Analytics 4 (GA4) as the foundation, supplemented by Google Tag Manager, heatmap tools (Hotjar, Microsoft Clarity), Search Console, and platform-specific analytics (Facebook Ads, Google Ads, etc.). We'll work with whatever tools you already have or recommend the best stack for your needs.
Basic insights are available immediately if you already have analytics running. For comprehensive analysis, we need at least 30 days of clean data. Deep insights (customer journey analysis, attribution modeling) require 60-90 days to establish patterns and statistical significance.
Absolutely. We conduct comprehensive analytics audits to identify tracking gaps, configuration errors, and data quality issues—then fix everything to ensure accurate, reliable data going forward. Most setups have critical tracking errors that invalidate data.
Standard reporting is monthly, with comprehensive analysis and strategic recommendations. We can also provide weekly reports for campaigns that need closer monitoring or quarterly reports for high-level strategic planning. You'll have 24/7 access to live dashboards.
Reporting tells you what happened (traffic increased 15%). Analysis tells you why it happened and what to do about it (traffic increased because of blog post X ranking #1 for keyword Y—here are 10 similar content opportunities). We provide both, with emphasis on actionable analysis.
Yes! We can implement offline conversion tracking by connecting your CRM, importing sale data, using call tracking, implementing unique promo codes, and building attribution models that connect online behavior to offline purchases. It requires some technical setup but is definitely possible.
Absolutely. We sign NDAs, use secure access protocols, never share client data, and follow all privacy regulations (GDPR, CCPA, etc.). Your data stays in your accounts—we just access it for analysis and reporting. We can also work within your existing security frameworks.
Let's audit your current analytics setup and show you the insights you're missing. Free consultation, actionable recommendations.
Get Your Free Analytics AuditAnalytics guides strategy across all marketing channels: